Chez Pinkita 

is a testament to the power of creativity in altering the destiny of a business. Thanks to the magical application of the colour Pink, what was once a struggling laundromat, is now @chezPinkita, a contemporary creative retail space where Art & Design meet to offer consumers a delightful one of a kind experience.

Creative thinking using the colour Pink has enabled this business to expand from a singular stream of revenue (Laundry) to multiple streams of revenue (Laundry, Pink Drink, Pink Candy, Pink Toys, Pink Mystery Bags and more) let alone it has become a landmark of the Mile-end neighbourhood in Montréal, where people come from all over the world to take photos and expand the reach of this business through organic word of mouth.