Think different & unlock new perspectives.

In 1979 Australian, Stuart McArthur, sought to confront "the perpetual onslaught of 'downunder' jokes—implications from Northern nations that the height of a country's prestige is determined by its equivalent spatial location on a conventional map of the world. He then developed and designed "McArthur's Universal Corrective Map of the World" which has sold over 350,000 copies to date.

Thinking differently will not only get you different results and unlock new perspectives, but ultimately will enable your idea to stand out.