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Louis Vuitton x Yayoi Kusama - The Golden Standard of Brand x Art collabs.
LV has gone all-in on everything Kusama. The Savoir-Faire luxury brand has heavily invested into manifesting Kusama's world in a manner that radiates throughout all of the Maison categories & beyond. Starting with a massive collection designed by Nicolas Ghesquière comprising of 450 individual pieces from clothing to bags for both men & women and it's all kicked off in a vibrant introductory spot with no other than the legendary Rolling Stones tune "She's a Rainbow".
Brands need Artists
But as someone who has managed & designed brands across his career, Brand identities & their DNA by default are always limited by design to control the brand narrative. Now, I'm definitely pro Brand consistency & maintaining quality control. But, I'm here to advocate brands & those who work on them, to build room for Art & Artists into Brand DNA from the get go.
The Medium is the Message
Sunrises from a small window by Japanese Graphic Designer Sho Shibuya is one of those creative projects that oozes uncanny McLuhanisms. For those of you who haven't seen these beautiful ethereal paintings before, or those who did and don't know the backstory, here it is.