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Brands, Inspiration, craft Ibraheem Youssef Brands, Inspiration, craft Ibraheem Youssef

Disposable work leads to disposable brands.

Monocle Magazine changed the idea of what a magazine was. Disposable. We goto newsstands, pick up a mag, it lays about our pad in Rabat, comes with us to the office in WanChai, we pull it out for a quick read on the Tube, we bury our face in it in the Swiss Senator Lounge in Geneva to escape unwanted interactions. And when we're done, we toss it away. Sayonara!

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Brand Art, Brands, Case Studies Ibraheem Youssef Brand Art, Brands, Case Studies Ibraheem Youssef

Louis Vuitton x Yayoi Kusama - The Golden Standard of Brand x Art collabs.

LV has gone all-in on everything Kusama. The Savoir-Faire luxury brand has heavily invested into manifesting Kusama's world in a manner that radiates throughout all of the Maison categories & beyond. Starting with a massive collection designed by Nicolas Ghesquière comprising of 450 individual pieces from clothing to bags for both men & women and it's all kicked off in a vibrant introductory spot with no other than the legendary Rolling Stones tune "She's a Rainbow".

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