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Brands, Inspiration, craft Ibraheem Youssef Brands, Inspiration, craft Ibraheem Youssef

Disposable work leads to disposable brands.

Monocle Magazine changed the idea of what a magazine was. Disposable. We goto newsstands, pick up a mag, it lays about our pad in Rabat, comes with us to the office in WanChai, we pull it out for a quick read on the Tube, we bury our face in it in the Swiss Senator Lounge in Geneva to escape unwanted interactions. And when we're done, we toss it away. Sayonara!

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street art, Inspiration Ibraheem Youssef street art, Inspiration Ibraheem Youssef

Montréal Street Posters Volume 1

One of the fascinating things about being in Montréal is the constant and welcome barrage of visual inspiration that is ever present all across the city. A stream of visual delight that not only is inspiring, but constantly fresh. Over the past couple years, we’ve been constantly capturing a visual documentation of what our eyes was seeing across the city, here is a collection of what was on the streets of the city, enjoy!

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Inspiration Ibraheem Youssef Inspiration Ibraheem Youssef

The Power of Persistence.

Except the Wright brothers. These two brothers from Dayton, Ohio are the pioneers of modern aviation as most of us know. But what a lot of us are not familiar with is the insane amount of persistence they exhibited to realize their dream.

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Inspiration, Brand Art Ibraheem Youssef Inspiration, Brand Art Ibraheem Youssef

The Medium is the Message

Sunrises from a small window by Japanese Graphic Designer Sho Shibuya is one of those creative projects that oozes uncanny McLuhanisms. For those of you who haven't seen these beautiful ethereal paintings before, or those who did and don't know the backstory, here it is.

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Creatives, Inspiration Ibraheem Youssef Creatives, Inspiration Ibraheem Youssef

We are Creatives

We are writers, designers, thinkers & directors. We doodle, sketch and draw. We are architects, painters, musicians & artists. We come up with ideas, starting from a form that's shapeless & raw. We are juniors with a hunger to prove ourselves to the world, we work hard to make ends meet. We are veterans of the industry, masters of our craft, mentors & leaders, a spacious C-Suite.

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Inspiration Ibraheem Youssef Inspiration Ibraheem Youssef

2022 - A brief Creative Showcase in Review

Another year of ups & downs, but when it comes to creative output, originality, innovation and ingenuity was to be found everywhere. Here's a brief selection of some of the creative & design projects I came across that inspired me with a few reflections peppered on top.

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Inspiration Ibraheem Youssef Inspiration Ibraheem Youssef

You don’t have to be Jewish to appreciate Jewish Ingenuity.

The visionary ad was conceived during a time when civil rights movements were emerging in response to the ongoing discrimination & racial turmoil that was still prevalent. It was created in one of the early truly multi-cultural & diverse cities. An ad campaign that not only displayed pride in being Jewish, but also celebrated other cultures & peoples as well. It’s simple, powerful, diverse, empowering, smart, creative & Jewish, very Jewish.

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