Take a seat and relax. Fancy a cafe latte? Now, let’s share some ideas …

New York, Architecture, Cities Ibraheem Youssef New York, Architecture, Cities Ibraheem Youssef

The building that changed New York & the World.

Right smack in the middle of midtown east, a couple blocks away from the The Museum of Modern Art & snugly nestled on the corner of Park & 53rd, is the Seagram Building. Mies first tall office building, a 38-story wonder made of Steel, Glass and Raw American Muscle. One that shocked the city when it was unveiled & landed him on the cover of Life magazine shortly after.

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Inspiration, Brand Art Ibraheem Youssef Inspiration, Brand Art Ibraheem Youssef

The Medium is the Message

Sunrises from a small window by Japanese Graphic Designer Sho Shibuya is one of those creative projects that oozes uncanny McLuhanisms. For those of you who haven't seen these beautiful ethereal paintings before, or those who did and don't know the backstory, here it is.

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Creatives, Inspiration Ibraheem Youssef Creatives, Inspiration Ibraheem Youssef

We are Creatives

We are writers, designers, thinkers & directors. We doodle, sketch and draw. We are architects, painters, musicians & artists. We come up with ideas, starting from a form that's shapeless & raw. We are juniors with a hunger to prove ourselves to the world, we work hard to make ends meet. We are veterans of the industry, masters of our craft, mentors & leaders, a spacious C-Suite.

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Inspiration Ibraheem Youssef Inspiration Ibraheem Youssef

2022 - A brief Creative Showcase in Review

Another year of ups & downs, but when it comes to creative output, originality, innovation and ingenuity was to be found everywhere. Here's a brief selection of some of the creative & design projects I came across that inspired me with a few reflections peppered on top.

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Ibraheem Youssef Ibraheem Youssef

Never underestimate the impact you're capable of.

Never underestimate the impact you're capable of. Often times it may seem that the efforts we exert from a day to day basis are fruitless and have no effect. But, this world works in mysterious ways. New Orleans, July, the year is 1991 and artist Michael Deas is exhausted. Months prior, Michael was contacted by The Mednick Group -a Los-Angeles based design firm- who was working on behalf of Columbia Pictures to revamp their iconic 'Torch lady'.

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Inspiration Ibraheem Youssef Inspiration Ibraheem Youssef

You don’t have to be Jewish to appreciate Jewish Ingenuity.

The visionary ad was conceived during a time when civil rights movements were emerging in response to the ongoing discrimination & racial turmoil that was still prevalent. It was created in one of the early truly multi-cultural & diverse cities. An ad campaign that not only displayed pride in being Jewish, but also celebrated other cultures & peoples as well. It’s simple, powerful, diverse, empowering, smart, creative & Jewish, very Jewish.

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